Service

Media Planning & Buying Across Sub-Saharan Africa

Five04 Media is a Lagos-based media planning and buying agency helping brands reach the right audiences across Sub-Saharan Africa — strategy, channel selection, rate negotiation, and deployment across digital, broadcast, outdoor, and print. We serve brands across Nigeria, Ghana, South Africa, Kenya, and Tanzania who want spend that delivers measurable results.

Our Approach

Media planning works when it starts with the audience, not the channels. We identify where your audience spends time — digital, TV, radio, outdoor, print — then negotiate placements and allocate budget to maximise impact. We track performance and reallocate spend in real time as the data dictates.

Why Media Planning in Africa

There's no single media channel that reaches everyone across Sub-Saharan Africa. The mix that works in Lagos — digital and outdoor — differs from Nairobi, where radio carries weight, or Johannesburg, where broadcast remains strong. Getting it wrong means paying for reach that doesn't convert.

Rate structures, inventory, and measurement standards vary by market. Buying media across borders without local knowledge leaves money on the table. We bring market intelligence, vendor relationships, and negotiation experience to every campaign.

What We Deliver

Media Strategy & Channel Selection

Audience analysis and channel mapping that identifies where your target audience is most reachable and most receptive.

Rate Negotiation & Buying

Direct relationships with media vendors across Sub-Saharan Africa. We negotiate rates, secure placements, and manage insertion orders.

Cross-Channel Campaign Deployment

Coordinated campaign rollouts across digital, broadcast, outdoor, and print — with market-specific scheduling and flighting.

Performance Tracking & Optimisation

Real-time monitoring, spend reallocation, and post-campaign reporting that shows exactly what your media investment delivered.

Markets We Cover

Nigeria is our home market, where our vendor relationships are strongest. We also plan and buy media in Ghana, South Africa, Kenya, and Tanzania, with local rate knowledge and vendor networks in each.

Campaigns We've Delivered

Samsung Galaxy A06

Paid media planning and amplification across blogs and social platforms for the Galaxy A06 launch.

Opera Mini

Multi-market media deployment targeting football audiences across South Africa and Tanzania.

Bet9ja Foundation — Fitness Festival

Media publicity coordination for a health and wellness community programme.

Frequently Asked Questions

What media channels do you buy across?

Digital (social, display, search, programmatic), broadcast (TV, radio), outdoor (billboards, transit), and print. Channel selection is driven by your audience and objectives, not by what's easiest to buy.

Do you handle both traditional and digital media?

Yes. Most campaigns we plan include a mix. The balance depends on audience behaviour, market dynamics, and budget. We go where the audience is.

How do you negotiate media rates?

Through direct relationships with media vendors, volume commitments, and market knowledge of fair pricing. We benchmark rates across outlets and markets so you're not overpaying for reach.

Can you plan media campaigns across multiple African markets?

Yes. We've deployed campaigns across Nigeria, Ghana, South Africa, Kenya, and Tanzania. Each market gets its own media plan — different outlets, different rates, different scheduling.

How do you measure media campaign effectiveness?

We track reach, frequency, cost per result, and audience delivery against the media plan. Post-campaign reports break down performance by channel, market, and flight so you can see exactly where your budget went and what it delivered.

How do you handle budget allocation across channels?

We start with your total budget and objectives, then model allocation scenarios across channels based on projected reach, cost efficiency, and audience fit. Allocation isn't fixed — we reallocate during the campaign based on performance data.

Related Services

Digital Marketing

Performance campaigns and paid media management across digital platforms.

Content Marketing

The creative assets that make your media placements effective.

Influencer Marketing

Creator campaigns that complement your media plan with authentic reach.

Every campaign is built to brief. Tell us what you're working on — we'll come back with a tailored approach.

Get in Touch → View Our Case Studies →