Service
Influencer Marketing Agency in Nigeria & Across Africa
Five04 Media is a Lagos-based influencer marketing agency that connects brands with Africa's most relevant creators. We plan, source, and manage influencer campaigns end-to-end — from strategy and creator vetting to content approvals and post-campaign reporting. We work with brands across Nigeria, Ghana, South Africa, Kenya, and Tanzania who want to reach real audiences through voices they already trust.
Our Approach
Every campaign starts with the brand's objectives, audience, and market. We find the creators who can actually move the needle, then handle the full operational chain so your team stays focused on the brand, not chasing content approvals and payment timelines. The result is campaigns that feel native to the creator's audience, not borrowed from a media plan.
Why Influencer Marketing in Africa
Africa's creator economy is growing fast. Audiences across Nigeria, South Africa, Kenya, and Ghana engage with creators at rates that outpace traditional media. For brands entering or expanding in African markets, influencer marketing isn't optional — it's how you reach audiences who trust their feeds more than they trust ads.
But the landscape is fragmented. Creator quality varies. Verification infrastructure is thin. Working with the wrong partner means wasted budget and brand risk. We bring local knowledge, vetted creator networks, and campaign discipline to every market we operate in.
What We Deliver
Strategy & Planning
Audience mapping, platform selection, and campaign architecture built around your brand objectives and market realities.
Creator Sourcing & Vetting
We find the right creators across tiers — nano to macro — and vet them for audience quality, engagement authenticity, and brand safety before any outreach.
Campaign Management
End-to-end execution: creator briefing, contracts, payments, content review and approvals, posting coordination, and timeline management.
Reporting & Amplification
Post-campaign performance reports with actionable insights, plus paid amplification of top-performing creator content to extend reach beyond organic.
Markets We Cover
Nigeria is our home market — it's where our creator network runs deepest and where we have the strongest operational infrastructure. We also plan and execute influencer campaigns in Ghana, South Africa, Kenya, and Tanzania, with local coordination and market-specific creator sourcing in each.
Campaigns We've Delivered
Frequently Asked Questions
How do you choose which influencers to work with?
We don't chase follower counts. Every creator we recommend is vetted for audience alignment, engagement quality, content style, and brand safety. We look at who their audience actually is — demographics, geography, interests — not just how large it is. What matters is relevance, not reach for its own sake.
What markets can you run influencer campaigns in?
Nigeria is our home market — where our creator network runs deepest. We also run campaigns in Ghana, South Africa, Kenya, and Tanzania with local coordination in each market.
Do you handle contracts, payments, and content approvals?
Yes, end-to-end. We brief creators, manage contracts and payments, review all content before it goes live, and coordinate posting schedules. You approve the final deliverables — we handle the operational work in between.
How long does a campaign typically take from brief to launch?
A focused single-market campaign can go live in 2-3 weeks. Multi-market campaigns or those tied to events or product launches typically need 4-6 weeks for proper creator sourcing, content production, and coordination.
Can you work with micro-influencers, not just celebrities?
Absolutely. We work across tiers — nano, micro, mid-tier, and macro — based on campaign goals. Micro-influencers often deliver stronger engagement rates and are especially effective for community-building and awareness campaigns where trust matters more than scale.
How do you measure the success of an influencer campaign?
We track reach, engagement rate, sentiment, and content quality across every campaign. You receive a post-campaign report covering what worked, what we would adjust, and recommendations for future activations.
Related Services
Every campaign is built to brief. Tell us what you're working on — we'll come back with a tailored approach.