Service

Influencer Marketing Agency in Nigeria & Across Africa

Five04 Media is a Lagos-based influencer marketing agency. We connect brands with Africa's most relevant creators and manage campaigns end-to-end: strategy, creator vetting, content approvals, and reporting. Active across Nigeria, Ghana, South Africa, Kenya, and Tanzania.

Our Approach

Every campaign starts with your objectives, audience, and market. We find the right creators, then handle the full operational chain — so your team stays focused on the brand, not chasing approvals and timelines. The result: campaigns that feel native, not borrowed.

Trusted By

Why Influencer Marketing in Africa

Audiences across Nigeria, South Africa, Kenya, and Ghana engage with creators at rates that outpace traditional media. For brands in African markets, influencer marketing isn't optional — it's how you reach people who trust their feeds more than ads.

The landscape is fragmented — creator quality varies, verification infrastructure is thin. Working with the wrong partner means wasted budget and brand risk. We bring local knowledge, vetted creator networks, and campaign discipline.

What We Deliver

Strategy & Planning

Audience mapping, platform selection, and campaign architecture built around your brand objectives and market realities.

Creator Sourcing & Vetting

Creators across tiers — nano to macro — vetted for audience quality, engagement authenticity, and brand safety.

Campaign Management

End-to-end execution: creator briefing, contracts, payments, content review and approvals, posting coordination, and timeline management.

Reporting & Amplification

Post-campaign reports with actionable insights, plus paid amplification of top-performing content to extend reach beyond organic.

Markets We Cover

Nigeria is our home market — where our creator network runs deepest. We also execute in Ghana, South Africa, Kenya, and Tanzania, with local coordination and market-specific creator sourcing in each.

Campaigns We've Delivered

Pillow Fund

Influencer-led awareness campaign combining creator partnerships with on-ground activation for the Pillow Fund app.

Bet9ja Foundation

Valentine's Day campaign supporting people in need, amplified through influencer storytelling and PR.

Samsung Galaxy A06

Influencer sourcing and coordination as part of a digital-first product launch campaign.

Frequently Asked Questions

How do you choose which influencers to work with?

We don't chase follower counts. Every creator we recommend is vetted for audience alignment, engagement quality, content style, and brand safety. We look at who their audience actually is — demographics, geography, interests — not just how large it is. What matters is relevance, not reach for its own sake.

What markets can you run influencer campaigns in?

Nigeria is our home market — where our creator network runs deepest. We also run campaigns in Ghana, South Africa, Kenya, and Tanzania with local coordination in each market.

Do you handle contracts, payments, and content approvals?

Yes, end-to-end. We brief creators, manage contracts and payments, review all content before it goes live, and coordinate posting schedules. You approve the final deliverables — we handle the operational work in between.

How long does a campaign typically take from brief to launch?

A focused single-market campaign can go live in 2-3 weeks. Multi-market campaigns or those tied to events or product launches typically need 4-6 weeks for proper creator sourcing, content production, and coordination.

Can you work with micro-influencers, not just celebrities?

Absolutely. We work across tiers — nano, micro, mid-tier, and macro — based on campaign goals. Micro-influencers often deliver stronger engagement rates and are especially effective for community-building and awareness campaigns where trust matters more than scale.

How do you measure the success of an influencer campaign?

We track reach, engagement rate, sentiment, and content quality across every campaign. You receive a post-campaign report covering what worked, what we would adjust, and recommendations for future activations.

Related Services

Content Marketing

Creator content that feeds into broader brand storytelling and owned media.

Digital Marketing

Paid amplification and digital strategy that extends influencer campaign reach.

PR & Media Publicity

Influencer campaigns paired with press coverage for maximum visibility.

Every campaign is built to brief. Tell us what you're working on — we'll come back with a tailored approach.

Get in Touch → View Our Case Studies →