Case Study
Samsung Galaxy A06 — Launch Campaign
A digital-first launch campaign delivered by Five04 Media, combining content production, influencer support, and paid media amplification across blogs and social platforms.
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The Brief
Samsung was launching the Galaxy A06 into Nigeria's competitive budget Android category. The goal was product awareness plus clear positioning — a phone priced low for the specs it delivered, differentiated in a crowded space. Our target KPI was media reach.
02
Our Approach
Samsung brought us a three-pronged strategy: influencer content, media publicity, and a street-level activation in Lagos. We executed all three in parallel to hit the same audience from multiple angles.
The street activation was designed around a specific hook. The Galaxy A06 was priced surprisingly low for what it offered, and the surprise itself was the story. So we built the mechanic around price: people had to guess the price of the phone. When they got it right, they walked away with one of three devices we gave out that day.
03
Execution
We ran the campaign across three tracks. The influencer track put the device in the hands of relevant creators for organic content. The media publicity track secured coverage across Nigerian tech blogs and mainstream digital outlets. And the street activation took over Ikeja — the heart of Lagos's commercial retail zone — for a single day, where we gave away three Galaxy A06s to people who guessed the price correctly, capturing vox-pop reactions on camera the whole way through.
Five04 handled sourcing and negotiating the influencer roster, the PR outreach and pitching, on-ground vox-pop production, and end-of-campaign reporting.
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The Result
The launch landed as a coordinated moment across the exact channels a budget phone launch needs — tech media for credibility, creator content for cultural signal, and street presence for direct sales impact.