Service
Content Marketing Agency in Lagos, Nigeria
Five04 Media is a content marketing agency based in Lagos that produces strategy-led content for brands across Sub-Saharan Africa. We handle content strategy, video production, social media content, and editorial — built to drive engagement, grow audiences, and position your brand as a credible voice in your category. Our clients span Nigeria, Ghana, South Africa, Kenya, and Tanzania — brands that need content which performs, not just content that exists.
Our Approach
Every piece of content we produce starts with a question: what does this need to do for the brand? Whether it's a TVC, a social series, or a long-form editorial piece, the brief drives the format, the platform drives the execution, and the audience determines the tone. Content should earn attention, not just occupy space.
Why Content Marketing in Africa
Audiences across Sub-Saharan Africa are mobile-first, video-heavy, and platform-specific. What works on Instagram in Lagos doesn't necessarily translate to TikTok in Nairobi or YouTube in Johannesburg. Generic content strategies built for Western audiences don't transfer — the cultural context, the platform dynamics, and the consumption patterns are different.
Brands that win in African markets produce content that feels local, relevant, and built for the platforms where their audience actually spends time. That requires production capability, cultural fluency, and a distribution strategy that matches the content to the channel. We handle all three.
What We Deliver
Content Strategy & Planning
Audience research, content pillars, editorial calendars, and distribution plans aligned to your brand objectives and market.
Video Production
From concept to final cut — TVCs, digital ads, social-first video, and branded content. We handle scripting, production, and post across formats.
Social Media Content
Platform-native content designed for engagement — reels, carousels, stories, and static posts, tailored to each platform's algorithm and audience behaviour.
Editorial & Branded Content
Long-form articles, thought leadership, and branded editorial that positions your brand as an authority in its space.
Markets We Cover
Nigeria is our home market — it's where our production infrastructure is strongest and where we deliver the most volume. We also produce and distribute content in Ghana, South Africa, Kenya, and Tanzania, with local market insight in each.
Campaigns We've Delivered
Frequently Asked Questions
What types of content do you produce?
Video (TVCs, digital ads, social-first formats), social media content (reels, carousels, stories), and editorial content (articles, thought leadership, branded content). Format is driven by strategy, not the other way around.
Do you handle video production end-to-end?
Yes — from scripting and creative direction through to shoot execution, editing, and final delivery. We manage talent coordination, location sourcing, and post-production in-house.
How do you develop a content strategy?
We start with your brand objectives, audience, and competitive landscape. From there we define content pillars, formats, platforms, and a distribution plan. Strategy comes before production — always.
Can you produce content for multiple African markets?
Yes. We've produced campaigns spanning Nigeria, South Africa, Tanzania, and Kenya. Each market gets locally relevant content, not a single asset translated across borders.
Do you manage social media content calendars?
We can. Some clients want full calendar management — planning, production, scheduling, and community engagement. Others want content produced to a brief and handed off to their internal team. We work both ways.
How do you measure content performance?
We track engagement rates, reach, video completion rates, and audience growth. Reporting is tied back to the original strategy — so you can see what's actually driving results.
Related Services
Every campaign is built to brief. Tell us what you're working on — we'll come back with a tailored approach.