Service
Digital Marketing Agency in Lagos, Nigeria
Five04 Media is a digital marketing agency based in Lagos that builds and runs performance campaigns across Sub-Saharan Africa. We handle paid media, social media management, SEO, and analytics-driven campaign optimisation for brands that want measurable growth — not vanity metrics. Our clients include brands across Nigeria, Ghana, South Africa, Kenya, and Tanzania who need digital campaigns tied to real business outcomes.
Our Approach
Digital marketing works when it's built on data, not assumptions. We start with your objectives, map the channels that can actually deliver, and build campaigns optimised for performance from day one. We measure against outcomes that matter to the business — not just impressions and clicks. When something isn't working, we adjust. When something is, we scale it.
Why Digital Marketing in Africa
Digital penetration across Sub-Saharan Africa is accelerating. Mobile internet is everywhere. Social media adoption is climbing. Digital payments work. The conditions for brands to reach audiences at scale are now in place — but so is the complexity.
Platform dynamics differ across markets. Facebook still dominates in some West African markets while Instagram and TikTok lead in others. Paid media costs and audience behaviour vary significantly between Lagos, Johannesburg, and Nairobi. Running the same campaign across markets without local context wastes budget. We bring platform expertise and market-specific insight to every campaign we run.
What We Deliver
Paid Media & Performance Campaigns
Campaign setup, audience targeting, creative testing, and spend optimisation across Meta, Google, TikTok, X, and programmatic platforms.
Social Media Management
Channel strategy, content scheduling, community engagement, and growth management across your brand's social platforms.
SEO & Organic Growth
Technical and content-driven SEO that improves search visibility, drives organic traffic, and reduces dependence on paid acquisition over time.
Analytics & Optimisation
Campaign dashboards, performance tracking, and data-driven recommendations that turn insights into better results with every iteration.
Markets We Cover
Nigeria is our home market — it's where we manage the most campaigns and where our platform expertise is deepest. We also run digital campaigns in Ghana, South Africa, Kenya, and Tanzania, with market-specific targeting and localisation in each.
Campaigns We've Delivered
Frequently Asked Questions
What digital channels do you work across?
Meta (Facebook, Instagram), Google (Search, Display, YouTube), TikTok, X, and programmatic platforms. Channel selection depends on your audience, objectives, and market.
Do you handle paid media buying and optimisation?
Yes — from campaign setup and audience targeting through to creative testing, budget allocation, and ongoing optimisation. We manage spend directly and report on performance weekly or monthly, depending on campaign scale.
How do you approach social media management?
We build a channel strategy based on your brand voice, audience, and platform dynamics. From there, we handle content scheduling, community engagement, and growth tracking. Some brands want full management; others want strategic guidance with execution handled internally.
Can you run digital campaigns across multiple African markets?
Yes. We run campaigns across Nigeria, Ghana, South Africa, Kenya, and Tanzania. Each market gets its own targeting, localisation, and budget allocation — not a copy-paste of one market's setup.
How do you report on campaign performance?
You get regular reports with metrics tied to your objectives — whether that's conversions, traffic, engagement, or reach. We include what's working, what we're adjusting, and where we recommend scaling.
Do you offer SEO services?
Yes. We handle technical SEO audits, keyword strategy, on-page optimisation, and content-driven SEO. The goal is sustainable organic growth that compounds over time.
Related Services
Every campaign is built to brief. Tell us what you're working on — we'll come back with a tailored approach.