Service

Digital Marketing Agency in Lagos, Nigeria

Five04 Media is a Lagos-based digital marketing agency running performance campaigns across Sub-Saharan Africa — paid media, social, SEO, and analytics-driven optimisation for brands that want measurable growth, not vanity metrics. Our clients span Nigeria, Ghana, South Africa, Kenya, and Tanzania.

Our Approach

Digital marketing works when it's built on data, not assumptions. We start with your objectives, map the channels that can deliver, and optimise for performance from day one — measuring outcomes that matter to the business, not impressions and clicks. When something isn't working, we adjust; when it is, we scale it.

Trusted By

Why Digital Marketing in Africa

Digital penetration across Sub-Saharan Africa is accelerating — mobile internet is everywhere, social adoption is climbing, digital payments work. The conditions to reach audiences at scale are in place — but so is the complexity.

Platform dynamics differ across markets — Facebook dominates in some West African markets while Instagram and TikTok lead elsewhere, and paid media costs vary between Lagos, Johannesburg, and Nairobi. Running the same campaign everywhere wastes budget. We bring platform expertise and market insight to every campaign.

What We Deliver

Paid Media & Performance Campaigns

Campaign setup, audience targeting, creative testing, and spend optimisation across Meta, Google, TikTok, X, and programmatic platforms.

Social Media Management

Channel strategy, content scheduling, community engagement, and growth management across your brand's social platforms.

SEO & Organic Growth

Technical and content-driven SEO that improves search visibility, drives organic traffic, and reduces dependence on paid acquisition over time.

Analytics & Optimisation

Campaign dashboards, performance tracking, and data-driven recommendations that turn insights into better results with every iteration.

Markets We Cover

Nigeria is our home market, where our platform expertise is deepest. We also run campaigns in Ghana, South Africa, Kenya, and Tanzania, with local targeting and localisation in each.

Campaigns We've Delivered

Samsung Galaxy A06

Digital launch campaign combining paid media amplification with influencer coordination and content production.

Opera Mini

Multi-market digital campaign targeting football audiences across South Africa and Tanzania.

Grow With Tritek

Digital-first campaign featuring BBNaija star Elozonam, distributed across paid and social channels.

Frequently Asked Questions

What digital channels do you work across?

Meta (Facebook, Instagram), Google (Search, Display, YouTube), TikTok, X, and programmatic platforms. Channel selection depends on your audience, objectives, and market.

Do you handle paid media buying and optimisation?

Yes — from campaign setup and audience targeting through to creative testing, budget allocation, and ongoing optimisation. We manage spend directly and report on performance weekly or monthly, depending on campaign scale.

How do you approach social media management?

We build a channel strategy based on your brand voice, audience, and platform dynamics. From there, we handle content scheduling, community engagement, and growth tracking. Some brands want full management; others want strategic guidance with execution handled internally.

Can you run digital campaigns across multiple African markets?

Yes. We run campaigns across Nigeria, Ghana, South Africa, Kenya, and Tanzania. Each market gets its own targeting, localisation, and budget allocation — not a copy-paste of one market's setup.

How do you report on campaign performance?

You get regular reports with metrics tied to your objectives — whether that's conversions, traffic, engagement, or reach. We include what's working, what we're adjusting, and where we recommend scaling.

Do you offer SEO services?

Yes. We handle technical SEO audits, keyword strategy, on-page optimisation, and content-driven SEO. The goal is sustainable organic growth that compounds over time.

Related Services

Influencer Marketing

Creator campaigns that complement your paid media with authentic audience reach.

Content Marketing

Strategy-led content that fuels your digital campaigns and organic growth.

Media Planning & Buying

Cross-channel media deployment across digital, broadcast, outdoor, and print.

Every campaign is built to brief. Tell us what you're working on — we'll come back with a tailored approach.

Get in Touch → View Our Case Studies →