Service
PR & Media Publicity Agency in Nigeria
Five04 Media is a Lagos-based PR and media publicity agency that helps brands earn real press coverage across Nigeria and Sub-Saharan Africa. We develop media strategies, manage journalist relationships, handle press outreach, and coordinate crisis communications — so your brand controls the narrative. We work with consumer brands, foundations, and technology companies who need their story told accurately and amplified effectively.
Our Approach
Every PR engagement starts with the story worth telling, the outlets that matter for your audience, and the timing that maximises impact. We maintain working relationships with journalists, editors, and producers across Nigerian and pan-African media — which means we pitch stories that get picked up, not ignored. We focus on coverage that actually moves your business, not vanity clippings.
Why PR in Africa
Media coverage in Sub-Saharan Africa still carries serious weight. A feature in the right outlet can shift brand perception overnight — whether that's a national newspaper, an industry publication, or a syndicated digital platform. For brands launching, repositioning, or managing reputation, earned media builds credibility that paid channels can't replicate.
But the media landscape is fragmented across markets. The outlets that matter in Lagos aren't the same ones that matter in Johannesburg or Nairobi. Pitching without local context gets you ignored. We know the editorial calendars, the journalists, and the angles that work in each market we operate in.
What We Deliver
Media Strategy & Messaging
Core messaging, audience mapping, and media plans built around your brand's story and business objectives.
Press Relations & Outreach
Direct relationships with journalists, editors, and producers across Nigerian and pan-African media. We pitch, follow up, and land coverage.
Crisis Communications
Rapid-response messaging, media coordination, and stakeholder communication when your brand needs to control the narrative quickly.
Media Monitoring & Reporting
Post-campaign coverage reports with reach, sentiment, and outlet-level breakdowns so you know exactly what landed and where.
Markets We Cover
Nigeria is our home market — it's where our media relationships run deepest and where we handle the most volume. We also manage PR campaigns in Ghana, South Africa, Kenya, and Tanzania, with market-specific outlet knowledge and local coordination in each.
Campaigns We've Delivered
Frequently Asked Questions
What kind of media coverage can you secure?
We work across print, broadcast, digital, and syndicated outlets — from national newspapers and TV segments to industry publications and high-traffic blogs. The specific outlets depend on your audience, industry, and market.
Do you handle crisis communications?
Yes. We provide rapid-response messaging, media coordination, and stakeholder communication when a situation requires it. The goal is to help your brand respond clearly and quickly before the narrative gets away from you.
How do you measure PR results?
We track coverage volume, outlet reach, sentiment, and share of voice. You receive a post-campaign report breaking down what landed, where, and what kind of audience it reached.
What markets do you cover for PR?
Nigeria is our primary market. We also run PR campaigns in Ghana, South Africa, Kenya, and Tanzania with market-specific media lists and local coordination.
Can you coordinate PR with influencer campaigns?
Absolutely — and we often recommend it. Combining earned media with influencer amplification extends reach and adds credibility from multiple angles. Several of our most effective campaigns have used both.
How quickly can you respond to a press opportunity?
For planned campaigns, we typically need 3-6 weeks for proper strategy and outreach, depending on scope. For reactive opportunities or crisis situations, we can mobilise within 24-48 hours.
Related Services
Every campaign is built to brief. Tell us what you're working on — we'll come back with a tailored approach.