Service

PR & Media Publicity Agency in Nigeria

Five04 Media is a Lagos-based PR agency helping brands earn real press coverage across Nigeria and Sub-Saharan Africa — media strategy, journalist relationships, press outreach, and crisis communications. We work with consumer brands, foundations, and technology companies who need their story told accurately.

Our Approach

Every PR engagement starts with the story worth telling, the outlets that matter, and the timing that maximises impact. We maintain working relationships with journalists and editors across Nigerian and pan-African media, so our pitches get picked up, not ignored. We focus on coverage that moves your business, not vanity clippings.

Trusted By

Why PR in Africa

Media coverage in Sub-Saharan Africa still carries serious weight. A feature in the right outlet — a national newspaper, an industry publication, a syndicated digital platform — can shift brand perception overnight. Earned media builds credibility paid channels can't replicate.

The media landscape is fragmented across markets — outlets that matter in Lagos differ from Johannesburg or Nairobi. Pitching without local context gets ignored. We know the calendars, journalists, and angles that work in each market.

What We Deliver

Media Strategy & Messaging

Core messaging, audience mapping, and media plans built around your brand's story and business objectives.

Press Relations & Outreach

Direct relationships with journalists, editors, and producers across Nigerian and pan-African media. We pitch, follow up, and land coverage.

Crisis Communications

Rapid-response messaging, media coordination, and stakeholder communication when your brand needs to control the narrative quickly.

Media Monitoring & Reporting

Post-campaign coverage reports with reach, sentiment, and outlet-level breakdowns so you know exactly what landed and where.

Markets We Cover

Nigeria is our home market, where our media relationships run deepest. We also manage PR campaigns in Ghana, South Africa, Kenya, and Tanzania, with local outlet knowledge and coordination in each.

Campaigns We've Delivered

Bet9ja Foundation — Fitness Festival

PR strategy and media publicity for a health and wellness community programme.

Bet9ja Foundation — Love On The Streets

PR amplification for a Valentine's Day campaign supporting people in need.

Pillow Fund

Campaign amplification combining PR with influencer marketing and event activation.

Frequently Asked Questions

What kind of media coverage can you secure?

We work across print, broadcast, digital, and syndicated outlets — from national newspapers and TV segments to industry publications and high-traffic blogs. The specific outlets depend on your audience, industry, and market.

Do you handle crisis communications?

Yes. We provide rapid-response messaging, media coordination, and stakeholder communication when a situation requires it. The goal is to help your brand respond clearly and quickly before the narrative gets away from you.

How do you measure PR results?

We track coverage volume, outlet reach, sentiment, and share of voice. You receive a post-campaign report breaking down what landed, where, and what kind of audience it reached.

What markets do you cover for PR?

Nigeria is our primary market. We also run PR campaigns in Ghana, South Africa, Kenya, and Tanzania with market-specific media lists and local coordination.

Can you coordinate PR with influencer campaigns?

Absolutely — and we often recommend it. Combining earned media with influencer amplification extends reach and adds credibility from multiple angles. Several of our most effective campaigns have used both.

How quickly can you respond to a press opportunity?

For planned campaigns, we typically need 3-6 weeks for proper strategy and outreach, depending on scope. For reactive opportunities or crisis situations, we can mobilise within 24-48 hours.

Related Services

Influencer Marketing

Creator partnerships that amplify your PR reach through trusted voices.

Content Marketing

Strategy-led content that supports your media narrative across channels.

Every campaign is built to brief. Tell us what you're working on — we'll come back with a tailored approach.

Get in Touch → View Our Case Studies →