Case Study
TravelBeta — TV Commercial (Kim Oprah & Erica)
A nationwide TV commercial produced by Five04 Media, featuring Kim Oprah and Erica to spotlight TravelBeta's installment travel payment option.
Featured work
01
The Brief
TravelBeta was launching TIP — their new TravelBeta Installment Plan — a first-of-its-kind product feature letting customers book trips and pay the fees in installments ahead of travel. The context was real: Nigeria's economic pressure was making upfront travel less accessible, and TravelBeta wanted to lead the category with a solution.
The brief was for a nationwide brand awareness TVC to air during Big Brother Naija, the show with the largest sustained Nigerian audience. This was our third TVC for the brand — following productions in 2022 and 2023 — with a clear specification for this one: promote TIP as the campaign hero.
02
Our Approach
TravelBeta came to us with the strategic pieces already in place: the product to promote, a soundtrack, and the talent — Erica Nlewedim and Kim Oprah, two former Big Brother Naija housemates whose reach spans Big Brother's Nigerian audience.
Our brief was clear and specific: build a production that felt premium — the kind of TVC visitors would assume was shot outside Nigeria. We accepted the challenge but reframed the approach — the premium feel didn't require leaving Nigeria. Two Nigerian cities — Lagos and Abuja — gave us everything we needed if we approached the production with the right eye for location, framing, and post.
03
Execution
We produced multiple versions of the TVC for different placement contexts: the primary broadcast cut for Big Brother Naija's "No Loose Guard" season, plus a digital cut for Kim Oprah's "Keep It Moving" platform.
Five04 led the production end-to-end — location scouting across Lagos and Abuja, storyline development, direction and shoot supervision, and post-production — working with a specialist crew we commissioned for the shoot. The TVC aired throughout the Big Brother Naija season, giving it consistent presence in front of the largest single Nigerian audience for the duration of the flighting window.
04
The Result
The TVC delivered on the brand's specification: a premium, story-led piece of work that carried TravelBeta's TIP launch into Nigeria's biggest cultural moment. A three-year production partnership — 2022, 2023, and 2024 — that shipped consistently against evolving briefs.