Case Study
MiniPay: Multi-Market Adoption Campaign
Five markets. One creator network. A digital wallet that didn't just get downloaded — it got adopted.
The campaign
To grow MiniPay across five markets (Nigeria, Ghana, Kenya, Tanzania, and South Africa), one voice was never going to be enough. So we built a creator network spanning tech, freelance, lifestyle, and diaspora communities. Each speaking to their audience in a language that already felt native.
The result: a digital wallet that didn't just get downloaded. It got adopted.